Articles
New Adult: Needless Marketing-Speak or Valued Subgenre? Publisher's Weekly, Dec. 14, 2012
This was the the first article that I had read about the subgenre "New Adult", I had read the term in several journals but this article gave a good explanation of why this subgenre was created. It is aiming to keep those avid YA readers reading as they get older the "Post-YA". It has a different voice, style and theme as a executive of William Morrow explains. It is also aimed at adult readers who are reading down and parents who are more actively involved in their children's reading.
The next article: The Next Big Thing YALSA: The Hub, Oct. 2012
This article deals with Adults reading YA literature. Bowker published a report which was sponsored by several publishing companies that said 55% of the buyers of YA materials are over 18 and not are just buying for YA's but themselves. Jennifer Rommel, editor, says she is not surprised by the interest of Adults in YA material, it is entertaining and awesome. She has included a short list of 10 titles that she feels readers A or YA would have fun reading, including Glass of Thrones by Maas, Sarah, a teen girl version of Game of Thrones.
I placed comments on Becky L and Rodney C blogs.
ReplyDeleteI also read the new adult article. I sort of ignored the part about adults reading down! I'm sure they mean the age rather than intelligence because there are a lot of in-depth and clever YA books out there. I didn't read the YALSA article but it looks like it said pretty much the same thing the "Who's Buying Teen Books?" article said.
ReplyDeleteI enjoyed your critiques of both articles. The first, about "New Adult," I also read, and I came to the same conclusion that you did: it's a handy designation, not a new genre.
ReplyDeleteI appreciated your write-up of the second as a good overview -- now *I* don't have to read it!
Thanks.
One thing that really concerned me in the PW article was when they seemed willing to include the Fifty Shades of Grey series as YA literature??!! 'New adult' is an equivalent term to 'Young Adult,' in my view. But NOT when someone includes erotic, BSDM fiction like Fifty Shades of Grey. What do y'all think?
ReplyDeleteFifty Shades is not YA!
ReplyDeleteFifty Shades is based off on fan fic related to Twilight -- which is YA.
The line between Fifty Shades and Twilight is the line between New Adult and YA?